Articles and interviews for Petroplan

As a key force in the international recruitment and workforce management solutions for the global energy sector, Petroplan needed content that spoke to the ambitions of their candidates and employers.

A long-standing client of Attrax, they turned to the company to manage their careers site and content strategy. I interviewed several of Petroplan’s consultants, gathering first-hand insights, which helped me produce a rich stream of SEO-driven articles with a consistent tone of voice – professional, personable and engaging.

I linked each piece to relevant job opportunities and services, forming a cohesive journey from content to job openings. This was a key part of the SEO strategy because the content needed to guide users to other pages on the website.

Once published, I promoted these articles via Google display ads to boost traffic, visibility and awareness. The writing came from in-depth research, optimisation and an editorial eye to drive search engine results. I covered a vast range of topics related to careers and the energy sector that reflected Petroplan’s expertise.

Here are some example articles that I wrote for Petroplan below:

·       Preparing for a virtual interview

·       How digital technology is transforming the energy sector

·       How companies can embrace a green transition

·       The future of work: reinventing the energy sector for a remote era

·       How can you attract – and retain – the market’s best talent?

·       The benefits of LNG for the global environment

·       The importance of ESG compliance in the energy sector

·       How will digital oilfields impact the future of oil and gas?

·       How digital technology is transforming the energy sector

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