Articles and interviews for Petroplan
As a key force in the international recruitment and workforce management solutions for the global energy sector, Petroplan needed content that spoke to the ambitions of their candidates and employers.
A long-standing client of Attrax, they turned to the company to manage their careers site and content strategy. I interviewed several of Petroplan’s consultants, gathering first-hand insights, which helped me produce a rich stream of SEO-driven articles with a consistent tone of voice – professional, personable and engaging.
I linked each piece to relevant job opportunities and services, forming a cohesive journey from content to job openings. This was a key part of the SEO strategy because the content needed to guide users to other pages on the website.
Once published, I promoted these articles via Google display ads to boost traffic, visibility and awareness. The writing came from in-depth research, optimisation and an editorial eye to drive search engine results. I covered a vast range of topics related to careers and the energy sector that reflected Petroplan’s expertise.
Here are some example articles that I wrote for Petroplan below:
· Preparing for a virtual interview
· How digital technology is transforming the energy sector
· How companies can embrace a green transition
· The future of work: reinventing the energy sector for a remote era
· How can you attract – and retain – the market’s best talent?
· The benefits of LNG for the global environment
· The importance of ESG compliance in the energy sector
· How will digital oilfields impact the future of oil and gas?