FT Strategies is the specialist media consultancy arm of the Financial Times. I joined as a contractor to support their marketing efforts through strategic content promotion and copywriting.

I was responsible for crafting clear, engaging content for the website aligned with business goals and lead generation. Much of my work was centred around promoting events, webinars and thought leadership reports. I created website copy, landing pages and social media content to increase engagement across channels.

I copy-edited and managed much of the content authored by the company’s consultants, helping to spearhead the content output. The writing had to be tailored to a senior-level audience with expertise in news and media, so I made sure the content was well-informed with a professional tone.

Here are a few examples of the content I delivered:

·       The metrics and benchmarking playbook

·       FT Strategies: Reflecting on ‘Journalism and Technology Trends and Predictions’ from Reuters Institute

·       The User Needs Model: Driving Relevance, Resonance and Revenue in Modern Newsrooms

·       Lessons on retention

·       Global partnership with smartocto

·       How FT built a North Star goal

·       Newsroom redesign