Insight-led articles for Swisslinx
Swisslinx is a recruitment company that operates across financial services, life sciences and technology.
At SmartRecruiters Attrax, I led the content creation for Swisslinx, producing articles to maximise visibility and improve their positioning in the Swiss market. Each article was well-researched and tailored to the company’s target audience – Swiss professionals seeking opportunities in specialised fields.
For nearly two years, I managed the entire content creation process: from ideation and research to writing and submission. Once the title was approved, I gathered relevant reports and statistical data, using subheadings and keywords. I then considered the style and ensured every piece of content was crafted with Swisslinx’s corporate tone of voice. Each article is around 600 – 800 words and provides an overview of the subject matter. I wrote over 80 articles for the original Swisslinx website, helping to improve the company’s standing as a trusted voice in recruitment.
Beyond the work, I developed a great professional relationship with the co-founder of Swisslinx, and they became one of my favourite clients.
Here are some examples of content I wrote for Swisslinx:
· What are the key trends shaping the healthcare and life sciences sector?
· An overview of Switzerland’s thriving technology market
· How a recruitment consultancy can add value in a new world
· How technology is paving the way for smart cities