Articles, website copy and product descriptions for Sacet
Sacet is an ethical jewellery brand, specialising in recycled, lab-grown gold, silver and platinum.
While at Terrier Agency, I was responsible for a great portion of the site’s copywriting. I played a key role in shaping the brand’s online presence and promoting its brand image, which meant using both my creative and strategic-thinking skills.
I helped bring Sacet’s values and goals to the forefront, crafting engaging blog articles and product descriptions. Every word was written in Sacet’s minimalist tone of voice, designed to reflect the elegance and simplicity of its products while boosting search visibility. I followed their tone of voice guidelines, ensuring every piece captured the essence of the brand, as well as its goals and purpose.
The challenge was in creating copy that resonated with potential customers and highlighted Sacet’s commitment to sustainability. I paid close attention to detail and tried to encapsulate the spirit of the brand in the copy. I worked with an account executive to shape the content and made sure every word was as compelling as possible. This project was a great opportunity to stretch myself outside my natural interests and write for a luxury brand.
Here are a few links to content that I wrote for Sacet:
· People. Planet. Profit. – Sustainability and Fast Fashion
· 100%: How recycled silver is changing the jewellery industry