Cobalt Recruitment specialises in real estate, property and construction. They’ve been a trusted recruitment partner since 2001.

Over the course of two years at Terrier Agency, I played a central role in shaping Cobalt’s content strategy across the UK, German and New Zealand markets. My focus was on taking complex topics and information and making them easy to understand for readers, all as part of a wider SEO strategy to increase conversions.

Thanks to my copywriting, I helped establish Cobalt’s professional, straightforward tone of voice. From engaging blog articles and social media posts to job landing pages, each piece was written to attract qualified candidates, boost brand authority and showcase company culture.

Additionally, I planned and published Cobalt’s social media content, helping to manage their online presence. My work became a central part of the company’s digital marketing, supporting brand visibility and organic performance.

Here are some content examples that I wrote for Cobalt below:

·       The 10 most impressive civil engineering projects of all time

·       10 skyscrapers that will shape London’s skyline

·       Around the world in 80 engineering wonders: the great pyramids of Giza, Egypt

·       Beat the shake: can we earthquake-proof New Zealand?

·       Man-made: best man-made beaches in the world

·       What the workplaces of the future will look like

·       NZ’s engineering milestones: Wellington’s Beehive

·       Wood: the future of the sustainable construction industry?

·       Auckland: the best man-made glories in the city

·       Top 5 playground designs from around the world

·       Utopian travel: The most awe-inspiring public transport systems

·       Famous women in engineering

·       Life on Mars?

·       Construction innovations that will change our world

·       Bioconcrete: The construction phenomenon